Why Businesses Need Whiteboard Animation

It is a proven fact that most people learn more effectively visually and even more effectively when the teaching is presented in multiple media such as text, audio and video.

Whiteboard animation (also variously called 'sketch video', 'video scribing', 'doodle video', 'sketch cartoon videos' and 'fast hand drawing') is a particularly effective visual medium because there is something happening on screen all the time. It is even more effective when the images used have been chosen to reinforce the message of the narrative.

Although whiteboard animation has been around for decades, it was probably first brought to the attention of the public in a big way with the series of UPS TV ads.

Back then, whiteboard animation was done the hard way, with actual artists creating the imagery on camera followed by clever editing to achieve the final result.

This involves a lot of talent and a lot of hours and so only large companies with an advertising budget like UPS could afford it.

Advances in technology have now changed that. Software has been coming onto the market that automates the process of creating whiteboard animation, making it an affordable option for most businesses and individuals.

As a result, more and more businesses are waking up to the marketing potential of this video format.

They say that a picture is worth a thousand words. And this is true if the picture concisely summarises data or if it elicits an emotional response in the viewer. And that is one of the reasons why carefully prepared whiteboard animation is so effective. It presents multiple images that are made even more engaging through movement.

Another reason for its effectiveness is that it subconsciously reminds us of cartoons and, hence, the child inside us. Who has not been totally engrossed in cartoon antics at some point in their lives?

Whiteboard animation can and is used to visually explain a whole gamut of different concepts. It is used to sell things, to explain products, to present information, to teach, to entertain and much more.

Carefully selected imagery linked together with clever effects in a cartoon style can convey complex concepts in a concise, entertaining and non-threatening way. Viewers can enjoy and learn at the same time.

And, in this day and age, there is another very powerful reason why businesses should consider whiteboard animation. It can be used to create videos that have all of the elements in place to make them 'go viral'.

A particularly inventive, unusual or engaging video that people enjoy watching will be shared across the various social platforms such as Facebook, Twitter, YouTube and many more. Countless videos have attracted millions of views in a few days in this way.

Few people want to pass around a bog-standard corporate ad but a witty and cool 'cartoon' style video? That's different.

The average person in developed countries is presented with hundreds, if not thousands, of ads in one form or another every day. Businesses have to constantly find new ways to present their marketing messages if they are to be noticed. They have to be different and entertaining. Whiteboard animation now provides an affordable way to do both.

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Whiteboard Animation Example

Now that may all sound a bit complicated, but the concept is quite easy to understand when you watch an actual whiteboard animation video. Here is an example promoting an internet marketing product…

The above video demonstrates the key aspect of whiteboard animation… the images and text being drawn onto the whiteboard are designed to illustrate and emphasize the points being made in the accompanying voice-over.

As we shall see, the problem with whiteboard animation for most people is that creating it in this way requires a lot of highly-skilled man-hours and that makes it very expensive.

To provide a more cost-effective alternative, software (such as Easy Sketch Pro) is coming onto the market to mimic true whiteboard animation without involving human beings in the process.

You can find out more about whiteboard animation in this Wikipedia entry (opens in a new window so you won’t lose your place here).

This is video for example:

Source: http://easysketchproreview.net/

What is Whiteboard Animation?

If you are already acquainted with what whiteboard animation is, why it is so effective and what uses you can put it to, you can skip straight to How Does Easy Sketch Pro Help?. Otherwise, please read on.

Whiteboard animation videos are known by many other names including ‘sketch videos’, ‘doodle videos’, ‘video scribing’ or ‘explainer videos’. We will stick with whiteboard animation for convenience.

In its original form, ‘whiteboard animation’ is where an artist sketches images and text onto a whiteboard, or maybe paper or canvas, to illustrate a particular script or narrative.

The artist is videoed during his or her work and the footage is then edited and speeded up so that images and text coincide with what is being said in the voice-over narrative for the final video.

In essence, whiteboard animation is more aptly described as ‘time-lapse’ or ‘stop-motion’ video, since, despite the name, actual animation in the usual sense of the word is rarely used.

Source: http://easysketchproreview.net/