Now that may all sound a bit complicated, but the concept is quite easy to understand when you watch an actual whiteboard animation video. Here is an example promoting an internet marketing product…
The above video demonstrates the key aspect of whiteboard animation… the images and text being drawn onto the whiteboard are designed to illustrate and emphasize the points being made in the accompanying voice-over.
As we shall see, the problem with whiteboard animation for most people is that creating it in this way requires a lot of highly-skilled man-hours and that makes it very expensive.
To provide a more cost-effective alternative, software (such as Easy Sketch Pro) is coming onto the market to mimic true whiteboard animation without involving human beings in the process.
You can find out more about whiteboard animation in this Wikipedia entry (opens in a new window so you won’t lose your place here).
This is video for example:
Source: http://easysketchproreview.net/
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