Why Use Whiteboard Animation?

Hopefully, you now understand what whiteboard animation is. But why should you use it?

The answer in a word is… engagement.

You are creating a video for a reason, whether that be to sell something, teach something or simply to entertain. Whatever the reason, you want your audience to watch as much of your video as possible, ideally from start to finish. And they are much more likely to do that if they are enjoying what you are showing.

Many tests have shown that whiteboard animation videos have a far higher engagement (or ‘retention’) than more traditional ‘talking head’ or screen capture videos.

There are a few reasons for this.

First, the historical cost and technical skills needed to produce whiteboard animation videos means that they are still pretty rare. And that makes them novel and attractive, especially when people see them for the first time in a new context.

Second, they are simply more entertaining to watch than a set of Power Point slides or a man in a suit talking to the camera. Something new and dynamic is happening on the screen all of the time to keep the viewer’s attention.

Third, they say a picture is worth a thousand words and there is a lot of truth in that. Carefully chosen images will emphasize and reinforce the points being made in the voice-over. People are much more likely to be affected by things they see and hear than with things they just hear.

If you need hard evidence to prove that whiteboard animation works, you only have to look around on the internet.

Just about all of the big name marketers and brands are using whiteboard animation more and more to promote their wares. These people have big testing budgets and they would not be using whiteboard animation in such a big way unless they knew it improved their results significantly.

A final reason for using whiteboard animation is that, once you know what you are doing, it can actually make the process of creating videos much easier. Many people struggle with the ‘visuals’ to use in their videos and this provides a simple solution.

Source: http://easysketchproreview.net/