We’ve seen that whiteboard animation is very effective at getting a message across.
So why isn’t everyone using it?
Again, there’s a one-word answer… cost.
Whiteboard animation has probably been around in a big way for a couple of years now. For most of that time, unless you happen to be a graphic artist with some specialist equipment, the only option for creating these videos has been to employ a professional artist or video production company to create your whiteboard animation videos.
That can be very expensive. A professional artist has to create each image used in the video, so it could take several hours to draw out a speeded-up video lasting a few minutes (and that isn’t allowing for mistakes along the way). Then there is the cost of the video recording and production equipment.
The end result is that it can cost thousands of dollars to produce a single whiteboard animation video lasting just a few minutes. Have a look around and you will see businesses asking around $500 per minute of whiteboard animation and spending $10,000 on a 5-minute video is not uncommon.
These high-ticket prices are a result of supply and demand. Marketers with deep pockets see the power of whiteboard animation and there are only so many places they can go to get them. Those places can charge accordingly.
Source: http://easysketchproreview.net/
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